Ashwin Rani

Logo Redesign

Initial Logos

Key Takeaways

Feedback & Iteration

Final Logo Concept

Brainstorming

For this project, I was hired as a freelance designer to help a landscaping company rebrand so they could show elements of the logo of a second company they were merging with. Throughout this project, I was tasked with brainstorming and presenting various proposed logo designs to the company's CEO in order to determine a logo for a temporary restructuring of the company.

starting out broad and then honing in on a specific design was the best way to go, as the client was able to pick out exacly which design style to proceed with
Since this was a landscaping company, legibility and overall distinctiveness were much more important to them than experimenting with the actual design of the logo itself
Further iteration was not necessary, but if I were to continue iterating, I would have experimented with the font as well as adding more distinctive, new graphics to the logo

Out of the three designs, the third one was chosen to move forward with and create variations of.

Initial concept work to begin driving conversation and innovation.

Role

Duration

Tools

1 month

Adobe Illustrator

Adobe Photoshop

Research Brainstorming Presentation Graphic Design

Logo Redesign

Feedback & Iteration

Out of the three designs, the third one was chosen to move forward with and create variations of.

ashwinrajo@gmail.com

starting out broad and then honing in on a specific design was the best way to go, as the client was able to pick out exacly which design style to proceed with
Since this was a landscaping company, legibility and overall distinctiveness were much more important to them than experimenting with the actual design of the logo itself
Further iteration was not necessary, but if I were to continue iterating, I would have experimented with the font as well as adding more distinctive, new graphics to the logo